Bringing Sales, Marketing and Medical together

So patients with cancer and complex specialty diseases get the treatments they deserve

Purpose-Built for Life Sciences

A one-of-a-kind application designed specifically for complex specialty care environments.

Go Beyond Traditional CRMs

While CRMs focus on interactions, SAMSON reveals the full stakeholder landscape—highlighting influence patterns, connections, & behaviors that drive outcomes.

Map the Ecosystem for your Therapy

Capture all relevant stakeholders, metrics, dynamics, and relationships that shape decisions within the hospital network.

Enable Strategic, Cross-Functional Decision-Making

Deliver actionable insights that align Sales, Marketing, and Medical teams around a unified view of the ecosystem—driving clarity, collaboration, & informed decisions.

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*SAMSON is supported by a Federal Government Research Grant, recognising its potential to create value across the ecosystem of patients, physicians, hospitals, and organisations involved in the treatment of complex diseases.

SAMSON Overview

Map the Ecosystem

Stakeholders and Stakeholder Dynamics

Capture the System Dynamics

Forces that impact on the System

Plan & Implement

Collaborative Efforts & Targeted Resource allocation

SAMSON's design principles and core elements have been rigorously tested, field-validated and optimised over more than a decade in complex specialty care environments.

ONCOLOGY

Inspired by the Multi-disciplinary Team (MDT) model in Oncology, SAMSON Oncology equips cross-functional teams with a unified view of the ecosystem—driving aligned strategies that deliver value to patients, physicians, hospitals, and your business.

A Unique, Patented Mapping System

  • Using a tangible & consistent visual language
  • Highlight Key Stakeholder Metrics & Dynamics
  • Achieve shared understanding & Insights
  • View all the stakeholders on the same page at the same time
  • Capture unknowns that prompt action

Enhanced by System Dynamics

  • The specific Goals and Drivers of the system
  • The challenges faced by the system
  • The challenges you face in dealing with the system
  • The opportunities to create mutual value

CROSS

Patients with Complex, Rare, Orphan, Specialised and Stakeholder-driven diseases often experience a challenging diagnostic and treatment journey. Moreover, Highly Specialised, S100 and Niche therapies often have nuanced inclusions and restrictions that require a deep understanding and highly specific considerations.

SAMSON CROSS enables you to view each hospital ecosystem in isolation as a CFT, allowing you to understand, collaborate and coordinate your efforts and resources strategically.

DATA AND SERVICES

With a dedicated focus on complex, specialised diseases, SAMSON Specialty provides a unique, annually updated stakeholder dataset—driven by our deep expertise in subspecialty areas; such as Oncology and Neurology.

Is there really such a thing as a Neurologist anymore? Or, are there Movement Disorder, Stroke, Migraine, MS, Epilepsy, Neuromuscular, Neuro-Oncology, Paediatric and General Neurologists?

We provide Oncology Subspecialty data based on Tumour Types treated, enabling you to focus on the Oncologists and Hospitals most suited to your particular offering.

SAMSON AI

Delilah, the SAMSON Specialty AI, is a state-of-the-art tool that delivers intelligent planning suggestions (Objectives/Strategies/Tactics), based on your Maps and Dynamics—enhancing decision-making, planning and implementation across your organisation.

The more data entered into SAMSON, the more powerful and insightful Delilah becomes.

Continuous AI Innovation

We’re building our SAMSON Assistant Bot,  an intelligent, real-time assistant, which will further empower users with immediate, contextual support.
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As part of our commitment to our customers, AI capabilities will continue to be embedded iteratively across our product suite, ensuring we evolve alongside your needs.

Open Integration via API

SAMSON Specialty products offer a robust, web-based Application Programming Interface (API) that allows external AI systems to securely access essential data.
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This API enables our customers and their partners to build, integrate, and scale their own AI solutions—seamlessly working alongside SAMSON Specialty tools.

Uncompromising Security:
‍Your Data’s Safety is Our Top Priority

At SAMSON Specialty, we prioritise the security of your data. Our encryption protocols and compliance with industry standards ensure that your information remains private and protected.

End-to-end encryption for maximum data security

Regular security audits to maintain high standards

User access controls to safeguard sensitive information

SSO is available to benefit the company and the user

Licensing Options That Scale With You

Multi Year License Agreements

SAMSON Specialty licenses are available as 3-year agreements, giving you stability and consistent access to our core products.
Cost Certainty: The fixed term helps businesses budget effectively without worrying about unexpected cost changes.
Continuity: A three-year agreement ensures that shifts in personnel won't disrupt your cross-functional approach, helping maintain business stability.
Strategic Advantage: With a longer-term commitment, businesses can leverage this stability for long-term strategic planning, ensuring they stay ahead of competitors.

Enterprise License Agreements

SAMSON Specialty products are also available with an Enterprise License Agreement (ELA).
An ELA is suitable for large scale use to provide flexibility, cost efficiency and a fixed cost for budgeting.
An ELA can run over multiple years.
SAMSON Specialty offers discounts based on team volume.
These details will be conveyed during product demonstrations.
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About Us

At SAMSON Specialty, we’re on a mission to transform the way Cross-Functional Teams (CFTs) in Life Sciences manage the complexities of specialty care.
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During years of working in and consulting on complex diseases, we’ve seen a common pattern: CFT’s are often missing a shared strategic view of their hospital ecosystems, with disconnected KPIs, separate budgets, and different role priorities getting in the way.
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In fields like Oncology and complex specialised diseases, success depends on cross-functional alignment — which is exactly what SAMSON enables.
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Our platform equips CFTs with the understanding, insight, and clarity they need to coordinate effectively, align around shared goals, and navigate complex hospital networks with strategic precision.
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Our vision is clear: create meaningful value for patients, physicians, hospitals, and the Life Science companies leading the fight against complex diseases.

So patients with cancer and complex specialty diseases get the treatments they deserve.

Client Testimonials

“We now incorporate SAMSON insights directly into Brand Team meetings to guide our decision-making.”
Marketing Manager, Oncology
“An excellent way to share insights that are otherwise hidden or hard to communicate. It makes a real difference in my role.”
MSL, Cardiovascular
“CRMs focus on customer interactions. SAMSON does the opposite - it gives us the full picture. We can see all the key stakeholders at once, align as a team, and make informed decisions together.”
Hospital Representative, Rare Diseases
“I finally have a way to communicate the unique challenges within my hospitals, and the cross-functional team at Head Office truly understands them. These plans aren’t just mine anymore, they’re ours.”
Oncology Representative
“Collaboration and alignment across Sales, Medical, and Marketing have reached a new level. There’s now a shared understanding that drives our work.”
National Sales Manager, Oncology
“This is exactly how I’ve always visualised an ‘account’ in my head. Now I have a tool to bring that vision to life - and I can share it with my colleagues.”
Hospital Representative, Rare Diseases
“The Mapping, combined with the Hospital Dynamics is a real step forward. I’m now able to ask meaningful questions about any given Hospital strategy.”
BU Head, Oncology
“This approach has deepened my understanding of the interconnections between key customers and strategic factors I wouldn't have identified on my own.”
MSL, Oncology
“The System dynamics are the critical piece to understanding why Hospital A differs from Hospital B. The unique differences become clear, which allows the cross-functional team to tailor strategies and allocate resources effectively, making a real impact.”
Sales & Marketing Director, Rare Diseases
“Despite having the best product, we spent years in second place. This approach changed the way we operate—we’re now market share leaders.”
Managing Director
“Since launching the tool, we’ve seen increased coverage, more innovative tactics, and measurable growth in our key accounts.”
Marketing Director, Rare Diseases

Request a Demonstration

Get a personalised walkthrough, showing how SAMSON can help your organisation map hospital ecosystems, uncover strategic insights, and drive collaboration and alignment across cross-functional teams — ultimately creating greater value for patients, physicians, hospitals, and your organisation.

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